Monday, January 9, 2017

Digital Literacy 101

There has been a lot of talk in the news lately about the abundance of fake news. Fake news is information deliberately posted to confuse people, drive traffic to websites and influence discussions or policy. We know from class that anyone can create a website. It is now our job to become detectives of what is real vs. what is fake.

Websites and news organizations make money from advertising when we view their content. There are three important distinctions for you to know:

  1. Native Advertising - advertising that tries to sell or promote a product in the guise of a news story
  2. Traditional Advertising - most common advertising that sells or promotes a product 
  3. News story - real content containing factual information about a subject and independent of bias and should answer, who, what, when and how
For this post take a look at the following website banner and answer this question: 


Is this native advertising, traditional advertising or a news story and why? 

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8 comments:

  1. AishaJanuary 12, 2017 at 8:24 PM

    After learning about the different types of advertising,the website banner is an example of traditional advertising.The banner is traditional advertising because it is trying to sell a product.

    ReplyDelete
  2. Jade QJanuary 13, 2017 at 5:18 AM

    The Banner is a type of News story. It's real content containing factual info about a subject and independent of bias. It's a news story because it's the cornerstone of civil online reasoning.

    ReplyDelete
  3. KayáJanuary 13, 2017 at 9:38 AM

    This website banner is a type of traditional advertisement. The banner is actually selling something as well as providing an offer (Save $20; Use Code: Save20) rather than giving the person seeing it real news going on in the world.

    ReplyDelete
  4. KristinaJanuary 15, 2017 at 6:16 AM

    The cornerstone of the civil war is a news paper. It contains useful information to the public and letting them know whats really going and not lying to the public.

    ReplyDelete
  5. AnonymousJanuary 16, 2017 at 7:58 AM

    This website is a news story. It has factual information about a subject and has an independent bias and can answer who, what, when and how.

    ReplyDelete
  6. KathleenJanuary 18, 2017 at 5:23 AM

    After looking at this website banner I determined that the website banner is a news story. I believe it is a news story because it gives a statistic about the article and what will be in the article.

    ReplyDelete
  7. naomiJanuary 18, 2017 at 5:29 AM

    I think it's a traditional advertising because its trying to sell a product.

    ReplyDelete
  8. Kalie Julien LeachJanuary 18, 2017 at 5:31 AM

    This is traditional advertising because they are trying to promote a product

    ReplyDelete

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