- Native Advertising - advertising that tries to sell or promote a product disguised as a news story
- Traditional Advertising - most common advertising that sells or promotes a product
- News story - real content containing factual information about a subject and independent of bias and should answer, who, what, when and how
For this post take a look at the following two website banners and answer this question:
Which are these an example of: native advertising, traditional advertising or a news story and why?
Which are these an example of: native advertising, traditional advertising or a news story and why?
Credit: Stamford University Study: https://sheg.stanford.edu/upload/V3LessonPlans/Executive%20Summary%2011.21.16.pdf
Both of these banners are examples of news story because it containing factual information about the subject on the reasons women do not go into tech and why california should not grow almonds in which these may answer , who ,what ,when , where, and how.
ReplyDeleteThese are both News Story because they are not really trying to sell or promote an object they are telling a news story. That they want people to read from.
ReplyDeletei think the first advertisement is a native advertisement because it doesn't give off the basis information for it to give a new's advertisement feeling. I think the second advertisement is the more of a news advertisement because it answers the questions who, what, when, how, why.
ReplyDeleteI think they are both new stories because neither of them is trying to sell a product. They are telling information about a subject and independent of bias and can answer, who, what, when and how.
ReplyDeleteThese are both native advertisements because they aer advertizing questions that should be on the news.
ReplyDeleteI believe the news article is the banner about almonds. I think it is because it is going to state facts on why they should stop growing almonds in California. The naive advertising is " The Real Reasons Women Don't Go Into Tech" because it is a opinion and not a fact. The traditional article is the stanford article because it shows how an article is made and the structure of any article.
ReplyDeleteAfter viewing the banner I have learned that the first one is an example of a News Story because it includes who,what,when,where,and how.The second banner is an example of a Native Advertising because it is using false information.
ReplyDeleteThe first banner is "native advertising" because it's title and information is trying to promote why this issue has come to be. The second banner is "traditional advertising" because it says 'Sponsored Content' and it is kind of promoting a reasoning for women not going into tech.
ReplyDeleteThe banner that features of the almonds is a news story because it describes what is happing to the almonds and gives the 3 w's and in the article it should explain how
ReplyDeleteI think that these are more likely to be news stories because the are not advertising any products to buy.
ReplyDeleteI think the first one is Native Advertising and the second one is the news stories. Because the first one more likely to try to sell as a new story. And the second one is the real new story.
ReplyDelete